With over 1.16 billion users, Instagram has turned into a massive platform providing limitless opportunities to marketers. The marketing potential of Instagram has risen significantly this year that more than 40% of people explore new products and services on Instagram while taking important B2B decisions. Small business owners and social media managers face a big challenge to schedule content campaigns as a part of planning to sell their products. This article will help you to stay ahead of the competition and yield more return on investment.
Use An Instagram Business Account
Unlike a personal account, a business account provides access to several features such as:
- Profile Insights
- Instagram ads
- Shopping feature
- Contact details and CTA buttons
- Messaging Inboxes
Though a collection of benefits exists for creator accounts, a business account is the way to go if you need to advertise your product. If you are running a business and still have a personal account, you can convert it into a business account.
Enlist Your Objectives
There are several techniques for every social media platform but first you need to know what you want to accomplish before starting to use them. Different marketers may have different goals such as:
- Establish online presence
- Increase brand awareness
- Convert more leads
- Become an industry leader
- Sell goods directly from the app.
You might even have a combination of the above said goals, but you can achieve them only when you have a clear Instagram marketing plan.
Know Your Target Audience
Carry out some research to determine the group of people whom you need to target so that you can build the right content. This is more important while creating Instagram advertisements.
Create A Captivating Profile
You need to express your brand personality and create the first and best impression in the 150 character bio to make people understand why they should click the follow button. Luckily Instagram username, handle, website, category, contact information and CTA buttons are some of the additional fields that help you showcase your brand and make people find you easily.
Choose A Suitable Profile Picture
It is worth having your brand logo as your profile picture to appear more authentic to people who visit your profile. Your profile picture is cropped to a diameter of 110 pixels and stored at 302 by 320 pixels to ensure that it looks good even if Instagram changes the way how profile pictures are displayed. People with creator accounts could use a portrait to enhance the personality of your profile.
Create Visually Attractive Content
Instagram being a visual medium, it is required that the posts are visually more appealing. It is not necessary to capture photos with professional equipment but the videos and images must be sharp and well-composed with good lighting. Infographics and animations must appear very crisp. Creativity is more important while posting content to Instagram. Posting behind the scenes content, text based photos and quotes, user-generated content and videos are some awesome ideas to attract a larger crowd. People who have either created a new business account or have switched from a personal account to a business account could buy automatic Instagram likes altogether for some of the posts that they uploaded recently to gain more engagement fostering to establish brand presence in less time and effort.
An Instagram account is more vital to build your brand in 2021 and in the future. This small piece of content explains some of the best tips to lay a string foundation on Instagram as a marketer. There are hidden secrets as far as any social media is concerned. All you need to do is make use of your creative skills to win the Instagram game.